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Open lesson · Financial communication

Profit is not cash.

Explain how a profitable business can finish the year with less cash in the bank.

Original SMBRI sample About 8 minutes

01 · One useful distinction

Profit measures performance.
Cash keeps the business moving.

Profit includes revenue earned and expenses recognized during a period. The cash may arrive or leave at a different time. Some expenses, such as depreciation, do not use cash in that period.

Profit

What the income statement reports for the period.

Operating cash

Cash generated or used by the business’s operations.

Bank balance

Cash at a point in time, after operating, investing and financing activity.

The useful question: What explains the difference between reported profit and cash movement?

02 · Fictional worked example

Follow the cash at Riverton Workshop.

Illustrative amounts · USD

Riverton reports $120,000 of net income for the year. Its only operating reconciliation adjustments are shown below. Start with profit, then reveal each adjustment to see what changes.

From net income to operating cash0 of 4 adjustments shown
A simplified indirect-method operating cash reconciliation for a fictional business
ItemAdjustmentRunning amount
Net incomeStarting point$120,000

Start with the year’s reported net income. It is the beginning of the reconciliation, not a cash balance.

Why isn’t operating cash the closing bank balance?

Riverton also bought equipment for cash and repaid loan principal. In this simplified example there are no other cash movements.

Operating activity
+$80,000
Equipment purchase · investing
-$100,000
Loan principal repaid · financing
-$20,000
Net change in cash
-$40,000
Opening cash
$60,000
Closing cash
$20,000

A profit of $120,000, but a fall in cash of $40,000. Operating performance, payment timing and investment decisions answer different questions.

03 · Check your understanding

Explain the number before recommending an action.

Which statement accurately describes Riverton’s operating cash?

Take this into the next conversation.

“The business earned a profit, but collection timing, inventory purchases, equipment and loan repayments also affected cash. Let’s review the cash forecast and upcoming commitments before deciding what can be spent.”

  • What is still due from customers, and when is it likely to arrive?
  • Which supplier, payroll and debt commitments are coming next?
  • What investment or financing movements need to be included?

Continue with financial communication

Explain financial reports to the people using them.

The financial-communication course is the closest next step to this sample. Explore how to understand the audience, explain financial reports and use analysis and KPIs in the conversation.

Basic · 12 lessons · 1.5 hours of video · Self-paced

This original sample is a standalone introduction, not an excerpt from the paid course. Review the curriculum, price and access terms on Thinkific. Course completion does not automatically confer CEA certification.

About this sample. Original SMBRI educational example, prepared November 4, 2026. The business and amounts are fictional. This is a standalone introduction, not an excerpt from either paid course or a certification assessment.

Concept reference: U.S. Securities and Exchange Commission, financial statement guide, cash-flow statement and operating-activity sections. The example assumes only the adjustments and cash movements stated; it is not a full set of financial statements.

Course enrollment and sample participation do not automatically confer CEA certification.